Dean Harris, Head of Co-op Media Network, talks to Paul Skeldon about the rapid evolution of retail media and why the industry has firmly entered its "performance era." He shares insights into the unique role of convenience-led retail media networks, navigating industry fragmentation, and the monumental operational challenges FMCG brands face in an environment of constant consumer adaptation.

Discussion points:

• The Performance Era: Why the "test and learn" era of retail media is over, replaced by a demand for predictable, profitable outcomes and hard proof.
• The Fragmentation Dilemma: How brands are evaluating if "the juice is worth the squeeze" across an increasingly crowded landscape of retail media networks.
• The Convenience Difference: How Co-op leverages shopper missions—like "top-up," "meal for tonight," and "food to go"—to intentionally differentiate itself from traditional supermarket networks.
• Constant Adaptation: The massive operational strains FMCG brands face as they shift from methodical, long-term planning to near-constant, rapid transformation.
• The 8-Year Reset: Why the upcoming Summer World Cup represents a vital, high-stakes moment for entertainment-led brands to win market share in a tough economic climate.