To findout more about Dean Jackson's VCR Formula, follow the link below.

link - https://ilovemarketing.com/the-v-c-r-formula-how-to-make-and-reach-billions-and-provide-more-value-than-your-competitors-with-dean-jackson-and-joe-polish/

https://www.youtube.com/watch?v=no7Q8MgXCVs

Transcription

Dean Jackson's VCR formula.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I wanted to talk a little bit about Dean Jackson, who's a bit of a marketing genius, you can hear a lot of his podcasts out there. I love marketing, welcome to Cloudlandia.

All this other stuff out there is great stuff, Deanism is an amazing person to get to know and to find out more about. So be sure and look into him because he's got some great ideas.

This is one of them and the reason why I'm bringing up this idea is that it came back to me in my own voice with different words.

It's only because I had already heard it. So I had written down oh, well, there's really only three things that you need to be able to be successful in business to be able to move forward in business.

I kind of wrote down the kind of what was in my mind, these three things.

Then I went back and yesterday we were talking about this honey situation, you go back and watch or listen to that. And it reminded me of these three things. And I said, Well, we're really that's really tied to the VCR thing.

So I went back and I looked the VCR thing is identical, I came up with the same thing with different words and the words that Dean came up with are even better.

So VCR stands for three separate words.

Okay, and this is a formula, you got to find out what you you got to look at it in terms of what you bring to the table, and what you need from somebody else.

Now, sometimes you've got a wide enough spectrum of coordination, I should say that you can do this all on your own. This is why you see some people able to start good sized businesses and do it completely on their own.

Most of us aren't so lucky and most of us have a difficult time with that. And we were so good at one area, and not good at all. There are others.

So V is for vision.

C is for capabilities.

And R is for reach.

How explain this. So in no matter what type of business venture you're talking about, there's always a vision person, the vision person is the one that has an idea of where you're going.

At least some it may be completely vague, but they have some idea of what you're trying to accomplish, what you're trying to put together to sell in the marketplace or what have you. That's the vision person.

Now, entrepreneurs tend to be tend to lead toward the vision side of things, the people who we call entrepreneurs, or the business owner, that's, that tends to be the area that they at least have some idea of see is for capabilities capabilities, is the actual ability to do what needs to get done to be able to make to get the thing out to the market to get the product or service out there and done and functioning.

Providing and never all the things that go along with whatever your widget is. And I'm not talking product or service. When I say widget, it's anything.

That's what capabilities are.