The Forbes Interview

Dean Metropoulos: The Man Who Resuscitated The Twinkie


Listen Later

Dean Metropoulos, founder and CEO of Metropoulos & Co., has taken on America's most beloved but beleaguered brands and brought them back to life like: Pabst Blue Ribbon, Bumble Bee Tuna, Chef Boyardee and the Twinkie. Hear what draws him to a company, how he thinks business needs to modernize and why he doesn't spend a lot of money on advertising.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
...more
View all episodesView all episodes
Download on the App Store

The Forbes InterviewBy Forbes

  • 3.3
  • 3.3
  • 3.3
  • 3.3
  • 3.3

3.3

15 ratings