The point of getting the result that the client wants gets lost when you focus on what you feel like doing for the person without regard to what’s the best thing he needs at the moment.

How do you find a win-win solution without disregarding the foundational principle? 

In this episode, Dean Somerset shares how bending and being flexible helps you achieve the goal. You can have all the scientific methodology in place, but it’s about meeting the person where he’s at and not insisting on what you want to be done. 

Using a blended hybrid business model allows him to serve both the in-person and online clients, which he admits to enjoying both worlds and which works best for him and his clients.

He highlights the benefits of charging a higher rate and not being scared of people leaving. People value getting results more than when they pay lower. And he shows how he does his online business.

 

Making sure you’re fit and setting expectations right at the start is what he also discusses. Also, seeing that you’re showing up and finishing what you started, he’s got his tip on how to approach it positively.

Becoming a skilled and confident presenter on stage takes time and patience. And he teaches how he did it and becomes the best at what he does.

With the positive outlook he sees in the fitness industry, his reason for doing what he does fuels high hopes for the fitness industry for someone like him who wants to make a difference in others.

Dean Somerset is a personal trainer from Edmonton, Alberta, Canada. Technically, he has more impressive-sounding titles, but they all mean the same thing. He helps people get strong, fit, flexible, and enjoy fitness as much as possible. 

His clientele included clients with post-surgical joint replacement rehabilitation, cardiac rehabilitation & wellness, sports injury post-rehabilitation, neural impairments and spinal cord injuries, cancer patients, and even elite runners and firefighters. 

In addition to working with people in person like a real human, he has clients he works with all over the world on a host of different goals. That includes injury recovery, athletic performance, weight loss, or just enjoying their time in a gym with a game plan for success. Also, he’s written for major publications like Men’s Health, Women’s Health, T-Nation.com, Bodybuilding.com, and a slew of other websites and print media.

What you will learn from this episode:

01:06 - Trusting the scientific method but also being playful

03:41 - Changing some variables to see the best results

08:41 - What his coaching practice looks like online

13:03 - Enjoying the best of both worlds with the blended hybrid business model of coaching

15:14 - Talking about the app and how it operates that he uses for his remote and in-person clients

17:45 - Making sure you and the client are on the same page – setting expectations

20:47 - A positive approach in calling out a client’s attention for something that needs to be done right

26:01 - Relating the concept of sunk cost to getting value on what you spent for

28:07 - Pricing yourself properly

30:29 - What charging more boils down to 

33:36 - Why he’s chosen to do what he’s doing and talking about his open-door policy for shadowing

39:20 - Benefits of attending a live workshop

42:10 - Overcoming fear speaking on stage

45:22 - Polishing his speaking skills and becoming great at it and how he makes the audience listen

48:26 - What he sees to be the future of the fitness industry

51:06 - Dean’s final words of inspiration

Resources:

• Want to join Dean’s events? Click here: https://deansomerset.com/schedule-events/

Connect with Dean Somerset:

• deansomerset.com

Connect with Gavin McHale:

• maverickcoachingacademy.ca
• LinkedIn
• Instagram