Lead generation serves contractors well, but do they really know what the first touchpoint was that led a customer to their business? In this episode, Art Unlimited CEO and marketing expert Anna Anderson challenges contractors to think differently about where and how to invest in lead generation.

Dear Anna: How Can I Optimize Lead Generation?

Welcome to “If Walls Could Talk” where Walls &amp; Ceilings is out to discover just that. 
 
Listen as W&amp;C talks with influencers in the industry who are making an impact. We are helping educate and entertain the wall and ceiling industry as only W&amp;C can do. What brought these people to the industry? What’s in store for the contractor? And “If Walls Could Talk,” what stories would they tell? Find out all of this and more on each episode.

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Welcome to “If Walls Could Talk” where Walls & Ceilings is out to discover just that. Listen as W&C talks with influencers in the industry who are making an impact. We are helping educate and entertain the wall and ceiling industry as only W&C can do. What brought these people to the industry? What’s in store for the contractor? And “If Walls Could Talk,” what stories would they tell? Find out all of this and more on each episode.

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Dear Anna: How Can I Optimize Lead Generation?

Dear Anna: How Can I Optimize Lead Generation?