Landing your first brand deal is exciting — but what you do after the yes is what really matters. In this episode of Dear Content Creator, we’re breaking down the do’s and don’ts of brand deals so you can show up professionally, protect your work, and set yourself up for repeat opportunities.

From reading contracts and clarifying expectations to common mistakes that can quietly cost you future collaborations, this episode walks you through how to handle brand deals like a business — even if it’s your very first one.

If you’ve recently landed a brand deal (or you know it’s coming soon), consider this your guide to navigating partnerships with confidence, clarity, and intention.

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Dear Content Creator, have you ever watched your favourite influencers attending PR events and thought, “Okay… but how do I get invited?”

I’ll be sharing the behind-the-scenes of my own PR experiences, from DoorDash’s #BlackFoodEnergy launch to events with Global TV, StackTV, Law & Order Toronto, and Tim Hortons. My goal is to help you understand the strategy behind these invitations so you can position yourself with confidence and intention.

In this episode, I’ll discuss:

Things I’m Loving Right Now

Bad Influencer – This Netflix South African series breaks down influencer culture in a way that’s binge-worthy and entertaining, especially if you’re a creator who loves understanding how our industry works behind the scenes, in a dramatic way

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Dear Content Creator, are you treating your creator journey like a business — or just creating content?

Dear Content Creator, have you ever wondered how to fund your big ideas without breaking the bank? If so, this episode is for you. We’re talking all about grant opportunities for content creators — where to find them, what you need to know before applying, and how to set yourself up for success.

I’ll be sharing the strategies I use to source funding opportunities, the key things to prepare before you hit submit, and my own experience with receiving grants to fund creative projects. My goal is to show you that funding is within reach if you know where to look and how to approach it.

In this episode you’ll hear:

Things I'm loving right now

⁠Notion⁠- Not only do I use this to stay organized, but I also use it to track grants I want to apply for and you can too with their custom templates or make your own from scratch

Oct 2025 Grant opportunities

Amplifia x Ontario Creates Interactive Digital Media Fund

Digital Creators Pilot Program

Independent Production Fund

For updates on the latest creator news and events, ⁠⁠Subscribe to the newsletter

Dear Content Creator, what if I told you that some of my biggest creator “glow-ups” came from my biggest mistakes? In today’s conversation, I’m pulling back the curtain on the 9 mistakes I’ve made in my 9 years as a content creator and the lessons they taught me. From creating without research, to working for “exposure,” to waiting to monetize on the platforms directly, I’m sharing the moments that made me cringe, rethink, and ultimately grow.

If you’ve ever felt like you’re winging it, wondering why things aren’t clicking, or just want to learn from someone else’s “oops” so you can skip a few bumps in the road, this episode is for you.

My digital product is FINALLY here!

The Ultimate Playbook for Content Creation Success

Things I’m Loving Right Now

Join now

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Let’s talk about the power of just going for it. In this episode, I’m sharing how shooting my shot opened unexpected doors — like getting featured on Stan Store and being selected as one of only 10 Canadians for Pinterest’s Inclusion Fund program. These wins didn’t come from waiting — they came from putting myself out there. If you’ve been sitting on an idea or holding back from pitching yourself, this is your sign to make a move.

Download my free checklist for the 9 Must-Have Tools for Content Creators

https://stan.store/charismaggie?fbclid=PAZXh0bgNhZW0CMTEAAafqgqr4wXDYlM8nWhxBZgnLPYB-w-KaWTz5OaAuKA1tLf3XahjOGbeQjzTrNA_aem_TfxDdau-R0wRzEFe2FAtGg

What happens when the pressure to 'have it all together' becomes the very thing breaking you apart? In this raw, honest episode, I'm sharing the story of how I went from thinking rest was a luxury I couldn't afford to realizing it was the foundation of everything I wanted to build.

From juggling a demanding new job with content creation to dealing with draining clients and the constant guilt of 'not posting enough,' I'll walk you through the perfect storm that led to my breaking point—and the unexpected retreat that changed everything.

If you've ever felt like slowing down meant giving up, or if you're caught in the cycle of believing your worth is measured by how much you can handle without breaking, this episode is for you. Sometimes the most productive thing you can do is rest.

For updates on the latest creator news and events, ⁠⁠Subscribe to the newsletter⁠

Dear Content Creator, how many ways are you getting paid for the value you bring online? If the answer is “not enough,” this episode is for you. In today’s conversation, we’re talking about the importance of diversifying your income as a creator—because depending on brand deals alone isn’t sustainable.

I’m breaking down the risks of relying on a single income stream, sharing multiple ways creators can earn online (even with a small audience), and opening up about my own goal to finally launch my first digital product. If you’ve ever felt stuck between burnout and chasing the next gig, this episode will give you permission and a plan to build something more sustainable.

Plus, a personal note to my future self that might just speak to you too.

Things I’m Loving Right Now
Repurpose.io- Repurpose content on auto pilot

https://repurpose.io/charismaggie?fpr=25087
Stan Store- The store for creators to create and sell courses, e-books and more

https://join.stan.store/charismaggie

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If you’re only networking in the DMs, you’re leaving major opportunities on the table.

In this episode of Dear Content Creator, I’m breaking down why showing up to events can completely shift your journey as a creator. Since 2023, I’ve attended over 20 events — from intimate brand dinners to massive creator conferences — and each one gave me insights, connections, and opportunities I couldn’t have Googled.

In this episode, I talk about some of the benefits of attending events including:

Plus, in this week’s Creator Scoop I’m spotlighting an upcoming creator event you don’t want to miss

1. Saturday, May 3rd- Soplugged Creator Workshop ft Jessica Ufuoma. Learn how to build a 6-figure creator business

Use code DCC-15 for 15% off tickets 🎟️

2. Sunday, May 4th- Soundwave Summit- Learn all things podcasting

3. Tuesday, May 6th- Black Builders Networking Event- Effective ways to leverage loans, grants and more.

For updates on the latest creator news and events, ⁠Subscribe to the newsletter

What happens when a viral YouTube series gets picked up by a major platform… and completely flops? In this episode of Dear Content Creator, I’m reacting live to Netflix’s version of Pop the Balloon and sharing my honest thoughts on what went wrong. We’re getting into the importance of respecting the original audience, the shift in energy when content is adapted for mainstream platforms, and what creators can learn when turning digital content into big-budget productions.

Plus, I’m diving into:

If you're a creator dreaming of adapting your content for TV or streaming, this episode is a must-listen!