In this “Dear Data” episode of Data Dialogues, host Larisa Bedgood and guest Kym Vance answer audience questions about common data challenges in marketing.

They discuss why having more data can still lead to weaker customer understanding when data isn’t connected into a cohesive individual/household view, when teams rely too heavily on past-behavior signals, or when irrelevant attributes are collected without clear campaign objectives.

Tune in as they answer your data question!