Dear Horology Inc., Enough With All The New Watches!

It's not just COVID-19, it's the hundreds of watch brands bombarding us with hundreds of "media worthy events" every year that's a creating clamorous mess. New watches hit the market every day, and it's exhausting. The decorum and sanity of a reasonable annual release schedule is long gone, but perhaps it's time for brands to innovate new marketing strategies before the white noise of Horology Inc drowns itself out.