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In Dear Literature: The Market, the final episode of this four-part Dear Literature mini-series, hosts Lalie and Sophia examine the publishing industry not just as a creative space, but as a competitive marketplace shaped by branding, visibility, and scarce reader attention. Featuring insights from conversations with Tom Grattan, Katherine J. Chen, Jessica Brody, Audrey Bellezza, Emily Harding, and educators Mr. Baron and Mr. Safford, the episode asks what happens when branding becomes as valuable as craft itself, and what that means for the future of literature.