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Ep. 186 - Why continue to settle for tedious manual efforts when technology allows for streamlining work, reducing errors, and freeing up time - all while producing the same or better results? In this episode, Chris challenges you to level up beyond simply "getting it done" and consider truly optimizing your processes through marketing automation. He argues that CEOs could be getting more value from what they pay marketers, and marketers could be providing more value without exerting more effort. By the end of this podcast, you’re sure to be inspired to stop settling for basic automation and embrace a smarter way of working.

What You'll Learn:

• 3:45 - Why the manual marketer shouldn’t settle for their current "good enough" efforts
• 6:30 - Examples of why you may want to use automation to facilitate tedious and redundant tasks
• 11:25 - What Chris is tired of seeing from marketers in Facebook groups and training programs
• 12:30 - The difference between learning marketing strategy vs. applying technology and automation to marketing efforts
• 19:05 - Chris argues that CEOs and clients could potentially get more from their marketers with the switch from manual to automated
• 23:15 - Why marketers should want to evolve their marketing and automation efforts
• 24:33 - Where marketers can learn more about marketing automation and improve their skills

Resources:

• ASG 185: Your Done Doesn’t Equal My Done
• Subscribe to the Automation Bridge YouTube Channel
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training