A second fatal ICE shooting in Minneapolis has intensified anti-ICE protests and put immigration enforcement back at the center of a public backlash. In this episode, I argue that the right is losing the fight not because of policy, but because of messaging — and that shock-and-awe enforcement without public trust is a losing strategy in a democracy. I break down why PR matters in political conflict, how past deportation strategies avoided this moment, and what a more effective approach to immigration enforcement could actually look like.

Do you want to contact the show? Send me an e-mail at [email protected]