The last 20 years have completely transformed sales and marketing from what we all thought it was growing up, watching movies like Wall Street, Boiler Room or the classic, Glenn Gary Glenn Ross. The concept of putting flyers on cars, knocking on doors or cold calling random prospects, armed only with the gift of Gab, have been completely replaced with Sequence-based automated campaigns, AI-driven online marketing platforms, watching our every move and a host of other software tools, meant to provide anyone willing to pay the price, unimaginable insights into your prospective clients, and ultimately, an unfair advantage that yields riches to those who embrace it and defeat to those who fight it.