In today's episode, Laurika sits down with Geni Whitehouse to discuss the importance of being able to speak a client's language. They consider everything from combatting the stereotype of the "boring accountant" to empowering clients as experts in their own fields to providing advisory services using the language that makes most sense to your clients.

Geni is a CPA, CITP, CSPM, an award‑winning keynote presenter, President of the Information Technology Alliance (ITA), and founder of The Impactful Advisor, where she helps accountants shift from compliance to confident advisory through storytelling, financial fluency, and heart.