At SEO Foresight 2026 on December 9, join widely respected voices in search—Barry Schwartz, Melissa Popp, Erin Sparks and Grace Frohlich—for a grounded discussion on how teams are planning budgets across today’s multi-engine landscape. 

With Google’s AI Mode reshaping results and “answer engines” gaining traction, this session compares real-world approaches without one-size-fits-all prescriptions.

What’s on the agenda?

• Ways teams prioritize among content, citations/PR, technical work, and partnerships/data—plus common trade-offs.
• What “impact” can mean in 2026: inclusion in AI answers, citation quality, and durable brand visibility.
• Practical considerations for planning and measurement across multiple surfaces (no one-size-fits-all).

Join to hear different perspectives and gather ideas for your own 2026 discussions. Grab your free seat now.