Debbie Robinson of PepsiCo joins Kevin Green to discuss her rise to the role of TA Director - COE. She explains how they currently use data and analytics to monitor, learn from and improve their recruitment process across the globe. Debbie details a unique approach to TA pipelining focusing on key cohorts of roles, and explores the age-old debate of skills vs attitude. Kevin and Debbie also review PepsiCo’s overhaul of the global referral scheme and discuss the evolving role of technology in recruitment.