In this episode of Super SaaS Bros, hosts Cory and Jayde Silva welcome James Milsom, CMO at Hunter.io, to discuss lead generation and cold outreach.

James shares his journey from studying law to becoming a marketing expert, emphasizing the importance of overcoming misconceptions about cold emailing. He provides insights into effective outreach strategies, the significance of niching down, and the value of building relationships through cold outreach. The conversation also highlights Hunter.io's unique approach to data enrichment and the importance of verified data in successful outreach campaigns.

Chapters

00:00 Introduction to Lead Generation and Cold Outreach

03:23 The Journey into Marketing and Lead Generation

06:18 Overcoming Misconceptions in Cold Emailing

09:14 Effective Cold Outreach Strategies

11:57 The Importance of Niching Down

14:48 Building Relationships Through Cold Outreach

17:57 Hunter.io: A Game Changer in Lead Generation

20:49 Data Quality and Verification in Outreach

23:36 Conclusion and Future Insights

Want to Connect with James Milsom & Hunter.io?

Website: https://hunter.io/

Linkedin: https://www.linkedin.com/in/james-milsom/

Want to Connect with Super SaaS Bros?

Website: ⁠⁠⁠⁠⁠https://www.sixthsummit.io/⁠⁠⁠⁠⁠

Jayde YT: @jaydedevyn

Jayde LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jayde-silva/⁠⁠⁠⁠⁠

Cory IG: @coresilva

Cory LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/thecorysilva/⁠⁠⁠⁠⁠

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