In this episode, we’re joined by Vaibhav Namburi, the founder of SmartLead.ai, a groundbreaking platform that has revolutionized cold email outreach. We delved into various aspects of email deliverability, discussing the effectiveness of warm-up networks, the importance of customized copy, and the ongoing debate between private and public email infrastructure. 

Vaibhav emphasized that while technical aspects like DKIM and SPF are crucial, the real challenge lies in crafting unique and engaging messages that resonate with recipients. He shared insights on how successful campaigns focus on tailored content and maintaining a positive engagement ratio to enhance deliverability. We also touched on the evolution of SmartLead's go-to-market strategy, highlighting the importance of customer support and community engagement in driving growth. 

Brought to you by...

Leadbird.io

LeadBird is a lead generation agency specializing in performance-driven cold email agency that generate demos and drives growth. 

Go to leadbird.io to learn more.

Chapters

04:10 - AI in Email Copywriting

06:08 - Low Volume vs. High Volume Campaigns

13:08 - Email Infrastructure Setup

16:32 - Smart Delivery and Domain Management

35:41 - Go-to-Market Strategy for New Ventures

Host links

https://www.linkedin.com/in/nick-abraham

https://x.com/NickAbraham12

Guest links

https://www.linkedin.com/in/vaibhavnamburi

https://www.smartlead.ai/

Keywords:

cold email, deliverability, domain reputation, email infrastructure, personalization, demand generation, demand capture, lead magnets, case studies, AI copywriting, email campaign structure, objection handling, market research, customer pain points, ChatGPT