"Don't hire a consultant-they'll just sell you whatever gives them a kickback." Sound familiar? In Episode #4, I unpack the consultant myth and why it's become such an industry narrative. The reality: every company profits from what it sells. The difference is whether the reccomendation is aligned to your outcomes. We cover how strong consultants help you avoid expensive mistakes, choose the right partners, and get exoert support without commiting to a full-time headcount.