How Fitting: design a slow fashion business that fits

Debunking The Fashion Myth with Emily Harris of Mrs. Emily

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Emily challenges traditional fashion culture and encourages women to discover and protect the truest version of themselves…

  • By constructing wardrobes thoughtfully and responsibly over a long period of time
  • By dressing in ways appropriate to their roles to increase productivity
  • By working through image insecurities as a method of facing larger self-esteem issues 

    • Emily creates comfortable, washable skirts that allow women to transition through their many roles, as she transitions through her roles of mother, wife and entrepreneur. 

    • Her original patterns are drawn by hand
    • Her fabrics are sourced responsibly 
    • Her skirts are sewn in her home studio
      • In this episode, you’ll learn:
      • Why Emily started a fashion brand in the first place
      • The iterative process Emily goes through to make her skirts fit women of all sizes
      • The lies that fashion culture tells us and what Emily is doing to debunk those myths
      • Emily’s vision for her dream retail concept
      • Emily’s experience starting to work with a fair trade factory on a new accessory project
      • What fuels Emily as an entrepreneur
      • The silver lining of a time of slow social media growth
      • Emily’s tips for styling a skirt with weather appropriate footwear
      • How Emily used zero waste fashion to start a conversation about zero waste lives on her Instagram
        • People and resources mentioned in this episode:
        • Mrs. Emily website
        • Emily’s LinkedIn
        • Emily’s email
        • Mrs. Emily on Instagram

          • Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

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          How Fitting: design a slow fashion business that fitsBy Alison Hoenes | women's apparel patternmaker
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