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Dec 31, Rats & Goal Gradient Effect
As humans and other animals approach reaching a goal, their efforts toward that goal increase.
Rats run faster as they approach a food reward, and humans increase effort as they approach rewards or goals such as visual finish lines.
Social scientists call this pattern of increased effort as we approach goals a “goal gradient” motivation.
This matters to you as a fundraiser because donors are twice as likely to join your fundraising campaign when you reach 66% of your goal.
Join the Visionary Fundraising Facebook Group
Get David's book Visionary Fundraising at Amazon.
Get a digital copy of David's book: Visionary Fundraising today CLICK HERE
Special price $5.00
You can connect with David at www.davidoaks.net
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By David Oaks
5
1010 ratings
As humans and other animals approach reaching a goal, their efforts toward that goal increase.
Rats run faster as they approach a food reward, and humans increase effort as they approach rewards or goals such as visual finish lines.
Social scientists call this pattern of increased effort as we approach goals a “goal gradient” motivation.
This matters to you as a fundraiser because donors are twice as likely to join your fundraising campaign when you reach 66% of your goal.
Join the Visionary Fundraising Facebook Group
Get David's book Visionary Fundraising at Amazon.
Get a digital copy of David's book: Visionary Fundraising today CLICK HERE
Special price $5.00
You can connect with David at www.davidoaks.net