<p>We discuss the reasons for sports sponsorships, trends in television viewership and what they mean for leagues, and the blindspots in the application of sports analytics</p>

We discuss the reasons for sports sponsorships, trends in television viewership and what they mean for leagues, and the blindspots in the application of sports analytics

December 2019 -- Sports Sponsors, Viewer Trends, and Analytics Blindspots

Where fan and academic perspectives meet with a lighthearted touch. We are professors in economics and marketing in the Gordon College of Business at Western Kentucky University with extensive study of sports, and we are also lifelong sports fans.

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December 2019 -- Sports Sponsors, Viewer Trends, and Analytics Blindspots

December 2019 -- Sports Sponsors, Viewer Trends, and Analytics Blindspots