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December 28, 2019: How Self-Image Affects Subscription Services
Jennifer Savary, Assistant Professor of Marketing at the University of Arizona Eller College of Management discusses her research on The Uncertain Self: How Self-Concept Structure Affects Subscription Choice
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By Cumulus Media San FranciscoJennifer Savary, Assistant Professor of Marketing at the University of Arizona Eller College of Management discusses her research on The Uncertain Self: How Self-Concept Structure Affects Subscription Choice