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December Playbook: Support Teachers, Reach Leaders, and Get January Ready
December in K-12 is two weeks of chaos wrapped in out-of-office replies. Teachers are hanging on until winter break, district leaders are buried in celebrations and strategy, and your carefully crafted sales push is not getting the response your dashboard hoped for. If you are still banking on December to hit revenue targets, this episode is a reality check and a reset.
In this episode, Elana breaks down what December really looks like for teachers and decision makers, how to show up with human first marketing, and why your smartest plays now are relationship building, evergreen content, and getting January ready before you log off. She also shares fresh LinkedIn and Instagram trends, plus an insight from Education Week that might change how you think about pillar content.
Episode show notes.
Mentioned in this episode:
EdTech Planner 2026
Planning a full year of education marketing takes time, and you need a clear path that helps you stay relevant, consistent, and aligned with the moments that matter.
Ready to make 2026 your most intentional (and effective!) year yet in education marketing?
What The EdTech Marketer’s 2026 Planner helps you do:
Focus on what matters most to your brand and audience
Plan campaigns around key education events
Use proven strategies tailored to K–12 and higher ed
Build a system that fuels visibility, engagement, and leads
For six years, thousands of education and EdTech marketers have used this planner to guide their yearly campaigns and stay aligned with the school calendar.
Download here: https://www.leoniconsultinggroup.com/edtech-marketers-planner
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By Elana Leoni | Leoni Consulting Group
5
1414 ratings
December in K-12 is two weeks of chaos wrapped in out-of-office replies. Teachers are hanging on until winter break, district leaders are buried in celebrations and strategy, and your carefully crafted sales push is not getting the response your dashboard hoped for. If you are still banking on December to hit revenue targets, this episode is a reality check and a reset.
In this episode, Elana breaks down what December really looks like for teachers and decision makers, how to show up with human first marketing, and why your smartest plays now are relationship building, evergreen content, and getting January ready before you log off. She also shares fresh LinkedIn and Instagram trends, plus an insight from Education Week that might change how you think about pillar content.
Episode show notes.
Mentioned in this episode:
EdTech Planner 2026
Planning a full year of education marketing takes time, and you need a clear path that helps you stay relevant, consistent, and aligned with the moments that matter.
Ready to make 2026 your most intentional (and effective!) year yet in education marketing?
What The EdTech Marketer’s 2026 Planner helps you do:
Focus on what matters most to your brand and audience
Plan campaigns around key education events
Use proven strategies tailored to K–12 and higher ed
Build a system that fuels visibility, engagement, and leads
For six years, thousands of education and EdTech marketers have used this planner to guide their yearly campaigns and stay aligned with the school calendar.
Download here: https://www.leoniconsultinggroup.com/edtech-marketers-planner
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