Deciding What Kind of Portrait Business You Want - S 01 Ep 02

Erica and Connor discuss the factors that go into deciding what kind of portrait business you want to start and explain the importance of bringing focus to your business.

There are many ways to take pictures of people for money, but what ways do you want to focus on?

What kinds of photos do you like taking? What kind of market is there for this?

Who would be your ideal clientele?

Consider income bracket, age, gender, what they look like, how they dress, where they hang out, what they’re interested in. Analyze the shit out of them to create your perfect client. Knowing your perfect client will allow you to market to them appropriately, price yourself appropriately, and plan your social media.

All too often people jump into making money without thinking about building a business.

You don’t have to pick just one, but it is a good idea to have an idea of things that you do and don’t want to do.

Think about restaurants. The best ones are usually the ones who specialize in a certain type of food (ethnic, burgers, pizza, etc.).

If you do pick multiple types of portrait photography, do they compliment each other and work as a single business? Is it better to create two separate divisions ie entities for differing types of photography?