Deciphering dealer advertising Choose your roadster Tire thoughts Bait and switch Radio, newspaper, magazines, TV, social media, other internet Ridiculous trade values No matter what you owe Multiple rebates Employee pricing, means what? Disclosures Plus everything FTC will help eventually Not a single number matters A dealer’s ads uncover their ethical character Nothing else matters but OTD and CPI

Deciphering dealer advertising Choose your roadster Tire thoughts Bait and switch Radio, newspaper, magazines, TV, social media, other internet Ridiculous trade values No matter what you owe Multiple rebates Employee pricing, means what? Disclosures Plus everything FTC will help eventually Not a single number matters A dealer’s ads uncover their ethical character Nothing else matters but OTD and CPI

Deciphering dealer advertising Choose your roadster Tire thoughts Bait and switch Radio, newspaper, magazines, TV, social media, other internet Ridiculous trade values No matter what you owe Multiple rebates Employee pricing, means what? Disclosures Plus everything FTC will help eventually Not a single number matters A dealer’s ads uncover their ethical character Nothing else matters but OTD and CPI

Deciphering dealer advertising

Advice on buying a car, truck or motorcycle.  How to save money and avoid the hassles when purchasing or leasing a vehicle. Information about every aspect of an automotive purchase. Financing, trade-in value, advertising and many other topics.

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Advice on buying a car, truck or motorcycle. How to save money and avoid the hassles when purchasing or leasing a vehicle. Information about every aspect of an automotive purchase. Financing, trade-in value, advertising and many other topics.

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Deciphering dealer advertising

Deciphering dealer advertising