In this episode of the The Smart IT podcast, I welcomed Katherine R. Dollar back to the show. The conversation explored the Smart IT Workspace Construct and its application in facilitating conversations about IT and technology across different audiences. We discussed Katherine's book "Deciphering Intentions" and its role in helping CMOs and VP of Sales to improve their buyers experience in navigating the crowded technology marketplace. The use of both to support a robust set of conversations on the top issues for IT and the use of technology for users is discussed. The conversation emphasized the importance of storytelling and context in effective communication and marketing to improve on both the seller and buyer experience.

Key Takeaways:

• The Smart IT Workspace Construct is a way to take technical and non-technical people inside of IT and make the conversation more accessible to different audiences.
• The book "Deciphering Intentions" provides an engaging and entertaining way to discuss complex topics like cybersecurity and technology.
• Effective marketing involves using storytelling and context to put technology and services in real-life scenarios.
• CMOs and VP of Sales can benefit from creative and innovative approaches to marketing that capture the attention of potential customers.
• CIOs and CISOs can benefit from an improved seller-buyer experience.

#decipheringintentions #cmo #cio #ciso #vpofsales #storytelling #context #marketing #technology #smartit

Show Notes:

• Katherine on LinkedIn: https://www.linkedin.com/in/katherinedollar/
• Moxie Blue Media: https://moxiebluemedia.com/
• Link to this episode: https://youtu.be/tebFlepQUSc
• Link to Deciphering Intentions book on Amazon: https://a.co/d/5Gqf7jL
• The Smart IT Podcast YouTube Channel: https://www.youtube.com/@thesmartitpodcast
• Captivate Website for all episodes: https://the-smart-it-podcast.captivate.fm/