Today I am delighted to welcome Professor Stefano Puntoni, co-author with Professor Bart de Langhe of Decision-Driven Analytics. Listeners to the show will know that my introductions are brief because it’s all about the book!

So, the subtitle of the book is, I guess, also the premise of the book: leveraging the power of human intelligence to unlock the power of data.

Now, I really loved the opening page examples – Joey and the Supermarket, and the Runners and Divers. Tell me, in brief, what the Decision-Driven Analytics is about.

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