This week, I really want to dive into decision fatigue. What do I mean by that? Well, as a business owner, it’s critical for you to really decide in your business and take action. So, the reason why I’m talking about this today is because one of my clients was experiencing ‘decision fatigue,’ week after week. It just seemed like the same problem was coming up for her over and over again. I know it was making her tired and frustrated.

Then it hit me.

I really needed to push her to decide, push her to make a decision, on this issue that kept haunting her week after week. I know some of you are facing the same problem my client is facing. You have to make the decision not to be frustrated anymore. You have to let it go and not allow it to continue. As a business owner, you cannot afford not to make a decision.

Here’s the tough love: It’s not okay to sweep your problems under a rug and decide to not decide! It’s not okay for your health and for your business. It. Is. Not. Okay.

You’re going to allow little problems to creep up and knock you down by choosing decision fatigue over action. You’re going to allow yourself to get exhausted and burned out. You’re wasting your valuable time and energy.

I am here for you to say: Stop It. Now.

No more excuses, no more madness.

Give yourself one of three options based on the problem you’re having, and pick that option. Make an educated guess, and run with it. When you take action right away, you’ll free yourself from overthinking about the same problem over and over and … AND, it frees up your brain space for more purposeful, meaningful work.