In the captivating episode David Paul interviews Organizational Phycologist Niro Sivanathan. Niro discusses decision making, being persuasive and gives his insights from his TED TALK on argument dilution effect. It’s the idea that,whenever we're processing information, with any sort of communication there's sort of diagnostic information, and non-diagnostic information. And the initial idea of an argument dilution effect is that when you include non-diagnostic information, it dilutes away from the strength of the diagnostic information, which then limits, or lowers, the value of your speech.