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Decision-making Speeded By Isolating Two Choices
Vidcast: https://youtu.be/Sek3E-X63SM
You’ll make your best choice faster by quickly narrowing your alternatives to a pair. Swiss psychologists now report the dynamics of this process after their study of 129 subjects attempting to finalize food choices from a menu.
The investigators unraveled the decision-making process by following the participants’ eye movements. Those who arrived at a final choice most quickly, rapidly chose two possibilities as an intermediate step.
When selecting an entrée or a partner, use this rule of twos. Whittle down your alternatives to a pair of the best. Then focus on the pros and cons of each. If a final decision eludes you, don’t stress but rather flip a coin.
Sebastian Gluth, Nadja Kern, Maria Kortmann, Cécile L. Vitali. Value-based attention but not divisive normalization influences decisions with multiple alternatives. Nature Human Behaviour, 2020; DOI: 10.1038/s41562-020-0822-0
#decisionmaking #humanbehavior #selection
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By Howard G. Smith MD, AM
Vidcast: https://youtu.be/Sek3E-X63SM
You’ll make your best choice faster by quickly narrowing your alternatives to a pair. Swiss psychologists now report the dynamics of this process after their study of 129 subjects attempting to finalize food choices from a menu.
The investigators unraveled the decision-making process by following the participants’ eye movements. Those who arrived at a final choice most quickly, rapidly chose two possibilities as an intermediate step.
When selecting an entrée or a partner, use this rule of twos. Whittle down your alternatives to a pair of the best. Then focus on the pros and cons of each. If a final decision eludes you, don’t stress but rather flip a coin.
Sebastian Gluth, Nadja Kern, Maria Kortmann, Cécile L. Vitali. Value-based attention but not divisive normalization influences decisions with multiple alternatives. Nature Human Behaviour, 2020; DOI: 10.1038/s41562-020-0822-0
#decisionmaking #humanbehavior #selection