How do you make good decisions in a world flooded with data and AI?

🎙️ HXD212: Turning up the heat in hospitality. Unfiltered conversations with leaders, rebels, and builders shaping what comes next. Human-to-Human. At 212°F.

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Jason Noronha, co-founder & CEO of D3x, explains why decisions beat dashboards, why “data-driven” is often a way to avoid ownership, and how AI should remove busywork so humans can focus on taste, emotion, and guest experience. 

Jason comes from hotel operations. After building a PMS, he started D3x to verticalise AI for hotels and automate guest communication across channels (chat, email, WhatsApp, social, SMS, voice). He’s seen 1M+ guest queries, and shares what guests actually ask, what guardrails hotels need, and why the next “AI wave” hasn’t fully hit hospitality yet.

In this conversation, Thibault Catala and Jason Noronha explore:

• Why more data doesn’t guarantee better decisions
• How leaders use data to justify decisions already made
• What AI is doing better than humans today (speed, consistency, no fatigue)
• What humans still win on (taste, vibes, judgment, ownership)
• Why the biggest risk is doing nothing. And how to “sandbox” experiments to cap downside
• The future: premium human service vs automated everything

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D3x was also featured in A16z and Andreessen Horowitz’s AI Voice Agents: 2025 Update market map (B2B) under Hospitality, alongside other vertical voice-agent platforms.

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🎧 Follow Jason & D3x:

• Jason's Linkedin - https://www.linkedin.com/in/jasonnoronhareal/
• D3x - https://www.d3x.ai/

🔥 Follow Thibault & HXD212:

• Follow Thibault Catala on LinkedIn. https://www.linkedin.com/in/thibaultcatala
• Follow HXD212 on Instagram. https://instagram.com/hxd212
• Follow HXD212 on TikTok. https://www.tiktok.com/@hxd212podcast
• Catala Consulting. https://catalaconsulting.co.uk
• Revenue Management Online Course. https://learn.thibaultcatala.com/revenuemanagement