Steve Rogers, Director of the IBM Center for Applied Insights, talks with Craig Hayman, General Manager for IBM Software Industry Solutions, about how companies are using Software as a Service for better decision making, increased collaboration, and market-focused agility.

Decisions, decisions! Where and how Software as a Service is making a difference

In a world overflowing with data, there’s a lot to be discovered. At the IBM Center for Applied Insights, we aim to do our part, uncovering new ways of thinking, working and leading through research and analytics. We focus on the application of new ideas and technologies – by studying organizations and leaders active in these emerging spaces. What motivates them? What makes some more effective than others? How are they overcoming obstacles? Listen as we discuss our findings with business leaders and key experts. Find our latest research at www.ibm.com/ibmcai or connect with our blog at ibmcai.com

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Decisions, decisions! Where and how Software as a Service is making a difference

Decisions, decisions! Where and how Software as a Service is making a difference