John is definitely seeing signs from his Etsy and eBay shops that the Christmas season is upon us as antiques and collectibles dealers. Here, he shares why he believes the Christmas (or holiday) shopping season is in full swing, how long you can expect it to last, and key steps you can take right now to ensure your online shop's in top shape for maximum holiday profits. Also, he's got some pretty sage advice for how to handle those mid-December dates. You won't want to miss it!