08.22.2021 - By Ali Hill
That old maxim about being the change you want to see in the world may belong to a bygone era, but for Byron Bay based business Afends, the consciousness around their brand stands smack bang in the middle of this truth.
With co-Founders Declan Wise and Jonathan Salfield at the helm, the fashion brand Afends continues to evolve, riding the wave of social innovation and social entrepreneurship.
In this conversation we dive into the evolution of the brand, how the co-founders Declan and Jonathan navigate business together, and where they see the evolution next for the way consumers interact and care about the brands they are associated with.
They are also at the forefront of the Hemp Revolution and we dive into an exciting new project the brand is about to launch into.
Down-to-earth. Insatiably passionate, and real to their Byron roots, enjoy this conversation with Declan Wise and Jonathan Salfied.