Confused by the explosion of AI search acronyms? You're not alone. In this episode of the CX Pod, Customer Strategist Journal Editor Liz Glagowski sits down with SEO expert Kelsey Libert, co-founder of marketing agency Fractl, to cut through the noise and bring clarity to the rapidly evolving world of AI search.

What you'll learn:

✅ The real differences between SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and AISO (AI Search Optimization)

✅ Exclusive research findings about popular AI search best practices

✅ What the data reveals about which terms are actually gaining traction in the industry

✅ Practical strategies for optimizing your brand visibility across ChatGPT, Claude, and traditional search engines

✅ How to build authority that works across all platforms—from Google to AI chatbots

🎙️ Hosted by Liz Glagowski | Customer Strategist Journal

🎤 Guest: Kelsey Libert | Co-founder, Fractl | Speaker at MozCon, BrightonSEO, SMX Advanced