On this episode of Advertising is Dead, Varun Duggirala is joined by Yan Liu and Shikher Chaudhary. The three discuss sports and the kind of emotional engagement that sports-based programming has with the audience watching from home.

Decoding Audience Attention and Emotional Engagement on IPL with Yan Liu and Shikher Chaudhary

Advertising is dead - It’s all business now. The world of business &amp; startups is in constant motion and evolution, from digital disruption to brand communication. And while the fundamentals stay the same, there is a need to unravel where we are, how we got here, and most importantly, where we’re headed not just as a business ecosystem but also as professionals focused on our careers. Join me, Varun Duggirala, for your weekly dose of insights, perspectives and understanding of where the world of startups, brands, media and business is headed.


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In this episode, Varun is joined by Amit & Kavita of IVM Podcasts to revise the 4 years of running this podcast, and 8 years of running the company that produces the show along with many others.

Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 2)

Varun, Amit, Kavita discuss the then and now of Podcasting and Advertising from 2019 to 2022

Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 1)

In this episode of Advertising Is Dead, Varun is joined by Kaushik Mukherjee, Co-Founder & COO of SUGAR.

Kaushik Mukherjee on The Journey & Evolution of SUGAR

In this episode, they talk about opportunities in the absorbent market space, the challenges of branding a product like 'Friends', stories from market research, Mental diet, and much more.

Destigmatising Absorbent Hygiene Products For Elder Care ft. Kartik Johari

This episode of Advertising Is Dead is a crossover with Think Fast and we have Varun Duggirala joined by Suchita Salwan, Co-Founder of LBB.

Decoding Audience Attention and Emotional Engagement on IPL with Yan Liu and Shikher Chaudhary

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