Nate Andorsky is the founder of Patent355 - a behavioral science-driven product studio that partners with high growth companies to help them build, validate assumptions and accelerate their product growth. He’s also a multi-time founder and author of “Decoding the Why” - in which he outlines strategies for building technology based on the 95% of human emotions and thoughts that occur before the customer is consciously aware of them. Here’s an overview of our conversation:

Introduction to Nate and his journey with behavioral science (00:00)

Using behavioral science to align your current wants with your future needs (08:23)

How to tell if a startup is struggling purely based on the number of new product features they release (16:06)

Why Nate started Patent355 (20:27)

Why raising that next round won’t solve all your issues (27:52)

Nate’s perspective on the current tech business and investment landscape (35:10)

Applying behavioral science to a practical product marketing example (41:19)

The future of behavioral science and Nate’s hot take (48:21)

Outro & where to find Nate (53:41)

Where to find Nate Andorsky:

* LinkedIn

* Patent355

* “Decoding the Why”

Where to find Max:

* LinkedIn

* PlayerZero