Geoff Mak (Class of 2003) has a wealth of experience in managing fashion and consumer brands in China. Leveraging his decades worth of experience, he has established his own training and consultancy business to help other brands break into the fast-growing consumer market in China. In this episode, Geoff explains how his HKU MBA experience equipped him with the skills and knowledge to navigate the complex business environment of China, and shares his unique insights on upcoming trends in China's dynamic and ever-changing consumer market.