Faisal Masud has had a front row seat to the evolution of eCommerce. In 1999, he began his career at one-hour delivery pioneer Kozmo, and since then has held leadership roles at a who's who of online retail giants, including Amazon, eBay, Groupon, and Staples. In this episode, Faisal talks about what you have to do to set yourself apart in today's eCommerce industry.