My guest today is Elena Verna. Elena is a growth advisor - she advises a number of companies - and helps scale businesses with marketing, product, analytics and growth. Elena joined SurveyMonkey as an analyst a year and a half out of college - and found herself trying to understand a growth trajectory that was incredible. Yet this was a growth trajectory that no one on the team had insight into. As an analyst, Elena wrote the queries that helped answer many of the fundamental questions underlying the business and what was driving its growth. Over the next 7 years, she grew to become the SVP of Growth. In her next role, she became the SVP of Growth, Marketing, Product & Design at the cybersecurity company MalwareBytes - and much like at SurveyMonkey, she helped drive an understanding of exactly what was driving growth in a business where there was very little understanding of this. In this interview, Elena talks about what she learnt as she grew with the business, how she learnt that not every problem could be solved through quantitative optimization, how she learnt to trust her team and lead, about the death of the person who inspired her the most, about how she breaks down & understands the drivers of growth - and much much more.
KEY HIGHLIGHTS
Check out the full transcript and show notes here:
https://howthingsgrow.co/decoding-freemium-the-unlikely-drivers-of-cybersecurity-adoption-more-with-elena-vernagrowth-advisor-ex-svp-of-growth-marketing-product-design-at-malwarebytes-ex-svp-of-growth-at-surveymo/
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http://MobileUserAcquisitionShow.com
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By Shamanth Rao
4.9
2929 ratings
My guest today is Elena Verna. Elena is a growth advisor - she advises a number of companies - and helps scale businesses with marketing, product, analytics and growth. Elena joined SurveyMonkey as an analyst a year and a half out of college - and found herself trying to understand a growth trajectory that was incredible. Yet this was a growth trajectory that no one on the team had insight into. As an analyst, Elena wrote the queries that helped answer many of the fundamental questions underlying the business and what was driving its growth. Over the next 7 years, she grew to become the SVP of Growth. In her next role, she became the SVP of Growth, Marketing, Product & Design at the cybersecurity company MalwareBytes - and much like at SurveyMonkey, she helped drive an understanding of exactly what was driving growth in a business where there was very little understanding of this. In this interview, Elena talks about what she learnt as she grew with the business, how she learnt that not every problem could be solved through quantitative optimization, how she learnt to trust her team and lead, about the death of the person who inspired her the most, about how she breaks down & understands the drivers of growth - and much much more.
KEY HIGHLIGHTS
Check out the full transcript and show notes here:
https://howthingsgrow.co/decoding-freemium-the-unlikely-drivers-of-cybersecurity-adoption-more-with-elena-vernagrowth-advisor-ex-svp-of-growth-marketing-product-design-at-malwarebytes-ex-svp-of-growth-at-surveymo/
**
Get more goodies here:
http://MobileUserAcquisitionShow.com
http://RocketShipHQ.com
http://RocketShipHQ.com/blog