Contributor(s): Virginia Postrel | Drawing on her path-breaking new book, The Power of Glamour: Longing and the Art of Visual Persuasion, Virginia Postrel cracks the code of this mysterious and surprisingly pervasive phenomenon. She identifies the three essential elements in all forms of glamour and explains how they work to create a distinctive sensation of projection and yearning. Virginia Postrel (@vpostrel) is a Los Angeles-based author and columnist whose work spans a broad range of topics, from social science to fashion, concentrating on the intersection of culture and commerce. Her previous books are The Substance of Style (2003) and The Future and Its Enemies (1998). She is a regular columnist for Bloomberg View. She has been a columnist for The Wall Street Journal, The Atlantic, The New York Times, and Forbesand its companion technology magazine Forbes ASAP. Shani Orgad is Associate Professor in Media and Communications at LSE.