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What if there were a secret shortcut to elite performance and creative innovation? According to workplace performance psychologist Ron Friedman, there is—and it’s called reverse engineering. In Decoding Greatness, Friedman argues that the surest road to success is to take apart work you admire to see how it’s made, and then create your own version of it. By doing so, he says, you’ll spark original ideas, improve your skills, and ultimately find creative success.

In our guide, we’ll explain Friedman’s advice for doing great work—whether that means getting a show at an art gallery, winning a marathon, or nailing a big product pitch. We’ll explore reverse engineering in depth and show you how to go from taking apart someone else’s work to creating your own. Then, we’ll discuss how to practice effectively and how to get useful feedback from peers and experts. We’ll also build on Friedman’s ideas by putting them in conversation with advice from creativity and performance experts such as Austin Kleon and Tim Ferriss.