Decoding Healthcare Innovation

In today’s episode, co-host Carrie Nixon talks with VEDA Data Solutions co-founder and CEO Meghan Gaffney about the impact of “peripheral” healthcare innovations, those platforms and technologies which were not initially designed for healthcare. Listen to discover:How a political entrepreneur and an astrophysicist saw an opportunity for healthcare innovationWhy in-network and out-of-network physician coverage info is so cumbersome to find, use, and update—for all parties involvedWhat sp...

What you’ll get out of this episodeWhy Headspace and Ginger merged into Headspace Health (and how that partnership came to be)Why Russ ventured into the digital health space after success in more traditional tech startups like Bizo (acquired by LinkedIn)What Headspace Health is doing to improve adolescent mental health—and how it impacts societyWhy Headspace Health decided to target the employer market before payers and direct-to-consumer models—and how those markets are expandingWhat unexpec...

In this episode, you will discover: How to make KOLs a part of your strategy Why you need short, engaging videos What to budget for marketing Key Takeaways: The best way to utilize KOLs when reaching out to CIOS is to have them speak at your events. Part of your social media strategy should also be to boost your KOL’s profile and leverage the content they’re creating. CIOs like videos because they’re short, easily digestible, and engaging. Make short case studies...

In this episode you will discover: What surprising channels influence health system CIOs mostWhat KOLs are and why they should matter to youHow to apply trends and statistics from this report to your marketing effortsKey Takeaways: 75% of buyers get their product info from events, and that’s why it’s important to show up. When choosing which to attend, keep in mind where you’re going to get the most ROI for what you’re going to spend. 65% of buyers say a product’s regulatory st...

Guest hosts Reema Taneja, Esq., and Kaitlyn O’Connor, Esq. of Nixon Gwilt Law sit in for a vacationing Carrie and Rebecca in this episode. These veterinary telehealth legal experts (and dog lovers!) talk to Mark Cushing, Founder and CEO of the Animal Policy Group, about the growing market for “TelePet,” which is telehealth for pets.Listen to this episode to discover:How TelePet has evolved over timeWhat challenges currently existWhat need TelePet fills in veterinary care What stakeholder...

In this episode, Carrie, Rebecca, and Zack discuss: Why Medication Assisted Treatment (MAT) is a proven treatment for Opioid Use Disorder (OUD) Why only 5% of clinicians are licensed to prescribe buprenorphine and how this drives traffic to the black market How telemedicine breaks down barriers and stigmas for clinicians and patients in the treatment of OUD, making them an ideal combination for addressing the opioid epidemic in the U.SKey Takeaways: What many people don’t ...

In this episode, you will discover: Starting with the unmet need Improving mental health access Human-centered design processKey Takeaways: Before you brainstorm an idea or conceptualize a product or service, consider first what problem, pain point, or unmet need you want to solve and build your organization or company around that. Improving mental health access isn’t only about considering physical factors that hinder people from being able to access the support that...

In this episode you will discover: The importance of business development in digital health startups Transparency with your investors Taking patient monitoring out of the hospital The advantage of building a key opinion leader network Key Takeaways: One common scenario in digital health startups is that they have a high technical and clinical competence, but they don’t have a plan for how the final product is going to be positioned in the market and how the compa...

In this episode, you will discover: AI is for optimization and not replacementThe two hurdles to implementing AI in healthcareThe benefit of LLMs in healthcareUsing AI to improve diagnosis and treatmentKey Takeaways: Every time there’s a new technology, there’s always a lot of fear surrounding it. With AI, we must always focus our intention on and enlighten people with the fact that these technological advances are for the optimization of work and not for the replacement of people.&...

In this episode you will discover: How to make KOLs a part of your strategy Why you need short, engaging videos What to budget for marketing Key Takeaways: The best way to utilize KOLs when reaching out to CIOS is to have them speak at your events. Part of your social media strategy should also be to boost your KOL’s profile and leverage the content they’re creating. CIOs like videos because they’re short, easily digestible, and engaging. Make short case studies ...