Welcome to "Decoding High Value Home Sales: 10 Steps + Winter Myths," the podcast that demystifies the art and science of high-ticket roofing and home improvement sales. In each episode, we break down the 10 essential steps to securing premium projects, from strategic lead generation to masterful closing techniques. We'll also tackle and debunk the most pervasive winter myths that hold back sales professionals, providing you with data-driven strategies to thrive during the off-season. Join us as we go beyond the pitch and dive into the psychology of affluent homeowners, helping you build trust, command higher prices, and close more lucrative deals year-round.