You’ve heard it a billion times by now: merch is where touring artists make their money.

That’s truer than ever, because according to the 2022 atVenu merch report, merch income is up over 40% compared to 2019.

Great news for artists - if you know how to harness the power of your merch table!

Listen now to hear us dig into the 2022 atVenu merch report, as well as our takeaways on how this will affect your merch sales.

What you’ll learn:

• Taking a deep dive into the 2022 merch states
• How the number 1 merch selling genre makes their money
• Why your band needs to take credit cards at shows
• Handling cash deposits across the country
• Why merch sales are going up across the industry
• How to calculate your per head
• Where I disagree with the atVenu report
• Avoiding hall fees/merch cuts wherever possible
• Why black t-shirts are not optional - you need at least one black shirt design
• Narrowing down your product line to sell more merch

For full show notes, visit https://bandhive.rocks/171