Ralph and Lauren dive deep into the evolving role of AI within Meta’s ecosystem—particularly focusing on the implications of Meta’s $65 billion AI investment and the practical rollout of Llama and Meta’s in-app AI assistant. Lauren reports live from Virginia, where she’s attending a Congressional discussion on AI’s impact on small businesses, bringing front-line insights straight to Perpetual Traffic listeners. From personalized Meta AI chats in WhatsApp to the transformative potential for small business owners and media buyers, this episode unpacks where AI is heading—and how you can get ahead of it before your competition does. Expect real-world application, future-facing predictions, and a few bowling pins dropped in the name of progress.

Chapters:

• 00:00:00 - Kicking Off with Ralph & Lauren
• 00:00:35 - Lauren Goes Bowling… On-Air
• 00:01:29 - Behind Closed Doors: Congress Talks AI
• 00:02:24 - Meta Drops $65B on AI
• 00:02:48 - AI That Actually Knows You
• 00:05:00 - When Meta Becomes Your Therapist
• 00:05:37 - Hacking Personal Growth with AI
• 00:13:38 - Inside Meta’s AI App Secrets
• 00:17:24 - Writing Prompts That Get Results
• 00:29:44 - AI Meets Ads Manager: What’s Coming
• 00:30:04 - Wrap-Up + What's Next on PT

LINKS AND RESOURCES:

• Llama 4: Leading intelligence.
• Meta AI
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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