Have you ever wondered what ignites that spark in your brain when you make a choice, be it picking a brand or deciding to trust someone?

This episode explores the mind's undercurrents with cognitive neuroscience professor Joseph Devlin. Together, we break down the walls of the subconscious, revealing the secrets of consumer neuroscience that drive our decisions, often without us even realising it.

Joseph shares some of the sophisticated tools used to measure audience engagement, pushing past the limitations of traditional market research.

OxTalks is produced and managed by Urban Podcasts.