It wasn’t so long ago that one phrase sat above any other in the hierarchy of endorsements for a British or Australian male: “He’s a good bloke.” 

You don’t hear it as much in 2024 because blokehood is under attack across the Western world. Historically positive masculine virtues are now shamed as toxically masculine. At a minimum, blokeishness is derided as boorishness by our social betters in the media, politics, business, and culture. 

The first step to reclaiming blokehood is understanding it, which is what Geoff Norcott has done. As a rare right-winger, Geoff is a unique voice in British comedy, and has been hugely successful on the stand up circuit, with his podcast, and on TV. 

His latest book has made him the official expert on British blokes. It is titled, "The British Bloke: Decoded – From Banter to Man Flu, Everything Finally Explained."

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