In the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Amy Miller, Director of Product Strategies & Client Success at Informa. They discuss the misconception that email marketing is no longer effective; emphasizing the importance of email marketing in reaching the right audience, the significance of personalized content and authentic brand communication. They share insights on best practices, like keeping emails concise, placing important links strategically, and leveraging new tools like AI wisely. The conversation underscores the value of industry-specific lists, maintaining integrity in email marketing, and complying with regulations to build long-term relationships with subscribers. 

They touch on-

• Email marketing advantages
• Email marketing measurable success- open rates, click to open rate, subject lines
• Industry lists and compliant email lists
• Brand authentication
• AI
• Personalized email content

If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].

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