Have you ever found yourself buying something purely because of the brand? You've likely been influenced by the power of brand identity. In this week's episode, we delve into the psychology behind slogans and logos, uncovering how they captivate consumers. Join us as we explore the art of crafting an eye-catching logo, the secrets of creating a memorable slogan, and discover how the synergy between these elements shapes consumer perception and behavior.

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Sources:

Colors - https://www.tailorbrands.com/blog/how-to-design-a-podcast-logo

Mental maps - https://www.mindmanager.com/en/features/mental-map/#:~:text=Mental%20mapping%20is%20a%20psychological,consciously%20know%20it%20or%20not.

Cognitive biases - https://thedecisionlab.com/biases

Cognitive dissonance - https://www.healthline.com/health/cognitive-dissonance-examples

Logos - https://inkbotdesign.com/science-behind-logo-shapes/

Slogans - https://martech.health/articles/the-psychology-of-slogans-what-they-are-how-they-work